What Is Avemide

What Is Avemide 15ᵀᴹ?

These days, sensitive skin is more common than ever. Around 60-70% of women and 50-60% of men report experiencing sensitive skin¹, with symptoms including tingling, itching, tightness in the skin, stinging and burning1. As such, more and more people are looking for products or ingredients that are specifically formulated to help manage sensitive skin. One such ingredient is Avemide 15ᵀᴹ , which is a great addition to any sensitive skin care routine.

What is Avemide 15ᵀᴹ

Avemide 15ᵀᴹ contains a purified, standardised mixture of 18 key components, called avenanthramides, which are extracted from colloidal oatmeal, as well as a patented mix of flavonoids that impart a range of skin benefits3. Oatmeal (avena sativa) has been used for centuries because of its soothing and skin-conditioning properties2 and even today, it’s found in everything from baby products to shaving cream.

An unrefined natural extract of oatmeal can be impacted by factors like environmental and growing conditions of the oat crop as well as storage and transport time, leading to variation and uncertainty in the ingredient levels. However, by using a standardised extract, like Avemide15ᵀᴹ, it’s possible to ensure the ratio of key ingredients is always the same.

Skin benefits of Avemide 15ᵀᴹ

Aside from soothing the skin, colloidal oatmeal, and avenanthremide in particular, also helps relieve dryness associated with dry skin conditions4. In addition, Avemide 15ᵀᴹ has anti-irritant and anti-oxidant properties3

If you’re struggling to find products that are compatible with your sensitive skin, look for something with Avemide 15ᵀᴹ on the front of the pack.

By Josh Townley, PhD.

Josh is a science writer with 10 years experience in the pharmaceutical and skincare world, first developing products in the R&D lab, then registering them in the regulatory department. He has a PhD in chemistry and a bachelor’s degree in forensic science.

Recommended Products

  • QV Face Ultra Calming Moisturiser

    Gentle enough to use every day, QV Face Ultra Calming Moisturiser is a 24 hour hydrating moisturiser which contains Avemide 15™, an Oat Kernel Extract, that reduces discomfort and helps calm and soothe the skin.
  • QV Face Exfoliating Polish

    Gently smooths and revitalises sensitive skin.
  • QV Face Gentle Cleanser

    Mild soap-free facial cleanser.

References:

1. Farage MA. The Prevalence of Sensitive Skin. Front Med 2019;6:Article 98.

2. Sur R, Nigam A, Grote D, Liebel F, Southall M. Avenanthramides, polyphenols from oats, exhibit anti-inflammatory and anti-itch activity. Arch Dermatol Res 2008;300:569–74.

3. Symrise. DRAGO CALM Anti Irritant Anti Oxidant Anti Histamine. PowerPoint presentation.

4. Diluvio L, Dattola A, Cannizzaro MV, Franceschini C, Bianchi L. Clinical and confocal evaluation of avenanthramides-based daily cleansing and emollient cream in pediatric population affected by atopic dermatitis and xerosis. G Ital Dermatol Venereol 2019;154(1).