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Ego was founded in 1953 when young chemist Gerald Oppenheim and his wife, Rae, a nurse, saw a need for products to restore and maintain healthy skin. In the laundry of their suburban Melbourne home they developed Ego Pine Tar Bath Solution, later called Pinetarsol – still one of Australia’s most widely-used inflammation treatments. The name ‘Ego’ is an acronym for Erwin and Gerald Oppenheim; Dr. Erwin Oppenheim, Gerald’s father, was a dermatologist.